Play library / champion-moved
The champion-moved play
Champion job-change tracking is the highest-converting signal in B2B: reply rates 2-4x cold. The mover has the problem, the context, and ninety days of licence to change things.
Someone who used, bought or loved a product like yours starts a new job at an ICP-fit company.
Days 30-90 in the new seat. Before day 30 they have no budget authority; after day 90 their stack decisions are made.
The mover held a relevant role before, the new company passes your strict qualifier, and the new role can plausibly own the problem.
Continuity: they already know the problem and the category. The message references the shared context they actually have, not flattery about the new role.
One hypothesis about what they will find in the new seat. Reference the past context honestly. Under 80 words.
Fresh consent context: prior relationship does not transfer as a lawful basis; treat as new corporate outreach with full gate checks.
- Job change verified on LinkedIn
- Their prior company's relationship to the category
- The new company's fit signals
This play, on your ICP, behind the gate.
Every draft this play produces arrives in the approval queue with its evidence attached, and a named human decides. Join the cohort and it can be running within a fortnight of the scoping call.
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