The plays we actually run.
Every campaign is a named play: a trigger, a window, a strict qualifier, and evidence the approver can verify in seconds. Here are from the library. Your best play is usually the moment a rep wishes they had known about; we compile it into a monitor on the scoping call.
The funding-round play
A company in your ICP announces a seed, Series A or B round.
Read the play →TriggerThe champion-moved play
Someone who used, bought or loved a product like yours starts a new job at an ICP-fit company.
Read the play →TriggerThe first-sales-hire play
An ICP-fit company posts its first Head of Sales, first SDR, or first commercial role.
Read the play →TriggerThe operate-phase play (alt-nets and infrastructure)
A UK alt-net or infrastructure operator announces build completion, refinancing, or transition to operate phase.
Read the play →TriggerThe LinkedIn safe-volume play
Any LinkedIn outreach we run, on any client account.
Read the play →TriggerThe PECR-safe cold email play (the meta-play)
Any UK cold outreach, always. This play is the gate the other plays run through.
Read the play →Want these running for you?
The first cohort gets the library configured on their ICP, with every send passing the human gate. Leave your email.
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