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Outbound didn't die. Trust did.

The case for an operated, human-gated machine, and against every alternative you have already tried.

Somewhere in the last three years, every founder got the same pitch: an AI that books meetings while you sleep. Some of the best-funded versions of that pitch have already shut down, and the wreckage is visible in your own inbox. Automated sequences that reference the wrong company. Follow-ups to people who said no. Domains burned so thoroughly that legitimate email from the same company lands in spam.

The lesson was not that outbound stopped working. Signal-based, small-batch, human-reviewed outreach performs better than it ever has, precisely because the volume players poisoned the well. The lesson was that nobody was accountable. The data vendor sold you the list. The tool sold you the sequences. The agency sold you the hours. When it went wrong, everyone had done their job and nobody had done yours.

Do not take our word for the collapse. By early 2026, half to seventy percent of teams that deployed AI SDRs had churned off them within three months, and the chief executive of the company that invented the category said it plainly: "I don't think AI SDRs work in the current form." Mailbox providers responded too: sender rules are now enforced, not recommended, and the penalty for automated volume is outright rejection, not the spam folder.

So we built the accountable version. One firm that sources the signals, scores them against a strict qualifier, drafts in your voice, and then stops: because a named human approves every single send, with the evidence on the screen. The stop is enforced in the database schema. We operate the machine; you take the meetings; and when we part ways, the machine, its data, and its ledger transfer to you by contract.

Against the alternatives.

Lead vendorsAgenciesAI SDRstakethemeeting
Who does the workYour repsTheir agencyA botWe do, you take meetings
Human approves every sendNoSometimesNoAlways, enforced in schema
Evidence attached to every leadPartlyNoNoSources, verified, per row
Compliance in the plumbingNoManualNoRules-as-config, audited
Pricing modelCreditsRetainerSeatsBase + meetings that happened
When you leaveData exportNothingNothingYou keep the machine

Questions founders ask us.

They sell you signals, credits and cadence software; your team still does the work and carries the risk. We operate the whole system for you: sourcing, scoring, drafting, sending, learning. You show up to the meetings. And unlike a credits model, the machine transfers to you when we part ways.

If you were burned, you're exactly who this is for.

First cohort: UK and EU founders and first commercial hires, seed to Series B. Compliance-sensitive verticals welcome; that is where the gate earns its keep.

We store your email to contact you about the cohort, nothing else. No cookies, no trackers. How we handle data.