Pay for the machine, not per lead.
Credits reward volume, and volume is what broke outbound. We charge a platform base plus usage, with a per-qualified-meeting kicker you only pay when a real meeting lands in your diary.
Foundation
The machine, built and operated for one ICP.
- Signal engine on your custom triggers
- Strict-qualifier scoring and banding
- Drafts in your voice, one hypothesis each
- The approval queue, unlimited humans
- Compliance gate with full audit trail
- Weekly brief, straight off the ledger
Operate
The full operated system across up to three ICPs.
- Everything in Foundation
- Up to three ICPs with per-vertical voice
- Buying-committee mapping on high bands
- Waterfall enrichment with published hit rates
- CRM sync (Attio or HubSpot) with suppression
- Named operator, human-led top-band outreach
Scale
Multiple brands or portfolio companies on one machine.
- Everything in Operate
- Multi-tenant console for your team
- Shared suppression across the portfolio
- Quarterly system review with the operators
- Contractual handover, dated from day one
£150-450 per qualified meeting, banded by your deal size, on top of the base, capped at six meetings a month so a good month never punishes you. A qualified meeting means a named decision maker at a company that meets your written qualifier, attended, at a time they chose. No-shows do not count, reschedules do not double count, and if you dispute one we drop it.
No minimum term, no pay-per-lead credits, and no per-seat fees, ever: gatekeeping humans out of the approval queue would be absurd. And if the system produces nothing in a month, the kicker is zero by definition.
Contractual handover: on the exit date the machine is yours, running, with the ledger. Configuration, data, suppression lists, all of it. Most vendors price for lock-in; we price for a renewal you actually choose.
Start with the diagnostic: £750 for a two-week signal audit of your ICP. We show you the qualified meetings the machine would have surfaced last quarter, with sources. Credited in full against your first month if you join.
First signals within a fortnight of the scoping call. The approval queue opens the same week your voice rules are agreed, and nothing sends until you have approved it yourself.
UK and EU companies selling into other businesses, from founder-led teams to sales teams of thirty. Compliance-sensitive verticals are our best fit, not our hardest: the gate is the product. If your buyer can only be reached as a private individual, we will tell you what is lawful instead of selling you a list.
Exact numbers happen on the scoping call.
Thirty minutes. Bring a rough ICP, one to three closed-won deals, one to three that got away, and the moment you wish you had known about sooner. Leave your email and we will set it up.