Play library / first-sales-hire
The first-sales-hire play
A first sales hire is the moment a company admits the founder can't sell alone anymore. Everything we do (signals, drafts, the gate) is exactly the machine that hire wishes existed on day one.
An ICP-fit company posts its first Head of Sales, first SDR, or first commercial role.
While the role is open, and the first 60 days after the hire starts.
It is genuinely the FIRST commercial hire (no existing sales team visible), and company size or funding suggests the budget is real.
The founder is about to spend six figures on a bet. The message speaks to what the new hire will need on day one: pipeline, not a blank CRM.
To the founder: one question about how the new hire will source pipeline in month one. To the new hire (post-start): what would make their first quarter safe.
Standard gate. The job-spec tooling mentions often reveal the stack for suppression and relevance checks.
- The job posting with date
- Team page or LinkedIn showing no prior sales function
- Tools named in the job spec
This play, on your ICP, behind the gate.
Every draft this play produces arrives in the approval queue with its evidence attached, and a named human decides. Join the cohort and it can be running within a fortnight of the scoping call.
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