Play library / pecr-safe-cold-email
The PECR-safe cold email play (the meta-play)
Every other vendor treats UK rules as legal smallprint. We run them as code with an audit trail, which is why compliance-sensitive verticals are our best-fit customers rather than our hardest.
Any UK cold outreach, always. This play is the gate the other plays run through.
Permanent.
Recipient is a corporate subscriber (sole traders and partnerships are consumers under PECR and are screened OUT), country is not on the suppression tier, no prior opt-out on record.
Compliance is not a disclaimer at the bottom; it is the machine refusing to draft for anyone it should not contact, and logging why.
Legitimate-interest assessment on file, source disclosure in the first email, one-click unsubscribe honoured into permanent suppression, retention purge on schedule.
This IS the compliance. UK PECR corporate-subscriber rule, GDPR Art 14 disclosure, complaint-rate ceilings respected by design (paced waves, 20-30 sends per mailbox per day).
- Entity type verified (Companies House)
- Country tier check logged
- Suppression list checked, result logged
This play, on your ICP, behind the gate.
Every draft this play produces arrives in the approval queue with its evidence attached, and a named human decides. Join the cohort and it can be running within a fortnight of the scoping call.
Join the cohort